Why this matters
URLs are not just technical identifiers. They are visible in search results, browser bars, analytics reports, and internal links.
Setup
Use lowercase words separated by hyphens. Remove filler words when they do not help meaning.
Implementation notes
Do not change slugs casually after publishing. If a slug must change, add a redirect on platforms that support it and update internal links.
Final checklist
- Slug describes the topic
- Slug is not too long
- Published slugs stay stable